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Welcome to Apulia

Nestled in the heel of Italy’s boot, Apulia is an enchanting region celebrated for its rich history, diverse landscapes, and exceptional wines. At Budou Wines, we are passionate about showcasing Apulia’s unique contribution to the world of wine, delving into its distinctive grape varieties and the celebrated wines they produce.





Apulia’s unique terroir

Apulia, or Puglia as it is known in Italian, boasts a varied landscape ranging from sun-drenched plains and rolling hills to rugged coastal cliffs. The region’s Mediterranean climate, characterized by warm temperatures and abundant sunshine, combined with its diverse soils, provides ideal conditions for viticulture. This combination of climate, soil, and topography—known as terroir—imbues Apulian wines with distinct characteristics and depth.


Key grape varieties

Apulia is home to several indigenous grape varieties that thrive in its unique environment, contributing to the region’s reputation for producing robust, flavorful wines:


  • Primitivo: Known for its bold and rich flavors, Primitivo is one of Apulia’s most iconic red grape varieties. It produces wines with deep, dark fruit flavors such as blackberry and plum, often complemented by spicy, peppery notes and hints of chocolate. Primitivo’s ripe, full-bodied character is enhanced by Apulia’s warm climate.

  • Negroamaro: Another prominent red variety in Apulia, Negroamaro yields wines with a deep, dark color and a complex flavor profile. These wines often feature flavors of dark berries, dried fruit, and earthy undertones, with a characteristic tannic structure and a touch of bitterness that adds depth.

  • Malvasia Nera: This red grape is known for its aromatic qualities and smooth, velvety textures. Malvasia Nera produces wines rich in red fruit flavors, often with subtle floral notes and a rounded, approachable palate.

  • Fiano: Among the white varieties, Fiano stands out for its aromatic complexity and bright acidity. Fiano wines from Apulia are characterized by flavors of ripe citrus, honey, and a touch of nuttiness, offering a refreshing and elegant profile.

  • Verdeca: This indigenous white grape variety produces crisp, light wines with flavors of green apple, pear, and a hint of minerality. Verdeca wines are well-suited for pairing with seafood and light pasta dishes.


Notable Apulian wines

Apulia’s wines reflect its diverse landscapes and rich grape varieties. The region is known for producing a range of styles that showcase its unique terroir:


  • Primitivo: This flagship wine of Apulia is renowned for its rich, full-bodied character. Often aged in oak, it exhibits intense flavors of ripe dark fruit, chocolate, and spice, with a velvety texture and a long, satisfying finish.

  • Salice Salentino: A classic Apulian wine typically made from Negroamaro and sometimes blended with Malvasia Nera. It offers a robust profile with notes of dark berries, plum, and a hint of earthiness, making it versatile for pairing with hearty dishes.

  • Fiano: This esteemed white wine from Apulia’s northern regions features bright acidity and complex aromas of citrus, honey, and almond. It’s an excellent match for seafood, poultry, and Mediterranean cuisine.


Our approach at Budou wines

At Budou Wines, we are committed to bringing you the best of Apulia’s diverse wine offerings. Our curated selection highlights the region’s signature varietals and wines, allowing you to explore the depth and richness of Apulian winemaking. Whether you’re drawn to the bold reds of Primitivo and Negroamaro or the elegant whites of Fiano and Verdeca, we offer a taste of Apulia’s vibrant viticultural heritage.


Experience Apulia’s wine legacy

We invite you to embark on a journey through Apulia with us, discovering the unique characteristics and flavors of this fascinating region. Explore how Apulian wines can enhance your culinary experiences and bring a touch of southern Italian charm to your table.

At Budou Wines, we celebrate the rich tapestry of Apulia’s wine region, offering you exceptional choices that reflect the passion and tradition of this remarkable part of Italy. Cheers to discovering the essence of Apulia in every glass!

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